EP in-store concept: The presentation of a concept can be done in different ways. In co-operation with Max Retail (interoir designstudio) Studio IC developed a conceptbook for EP (Electronic Partner). The idea behind this presentation is to shed a light on the future of physical stores and there layout (floorplan and routing), communication and interaction with consumers. This book answers questions about communication and draws the first contours for a new and modern way to communicate with a taggert ordinance. Next to communication the book has a separate section for a standard floorpan per physical store. Including routing, points of sale and interactive sections. And last but not least the first introduction to a restyled corporate identity.