Studio IC is working on a number of new concepts for product presentation in physical stores. The idea behind these concepts is a new perspective on in-store consumer communication. In this time and age consumers like to shop more and more online, but there is still a large group of consumers that loves to shop in physical stores. The approach in our concepts is to turn physical stores in to experience stores. Stores were a consumer can interact with the products in the store. 
The Experience Wall is a concept which allows consumers to fully control the wall and everything in it by tablet. For example the selection of tv models, the interaction on the large LED panels on the left and right side. And the tv models individually.

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